Research and planing- anaylsis of The ring

The second trailer i am analyising is 'The Ring' it was brought out in 2002 and was rated 15.

Genre
As i talked about in my Amityville horror analysis, Steve Neale's theory there is typical horror elements within the trailer that are repeated, in this trailer there is a repetition of death and the talk of Death. The trailer has a mixture of low and high key lighting but whenever the film gets more scary or somebody watches the video tape the lighting is low key to add to the tension.I also can tell it is a Horror genre because of the music used, when a clip is being shown the music adds to it to make it 10 times scarier.

Representation
As in the last analysis i talked about how the camera was looked through the males eyes, and i think in this trailer its true at the start as its mostly the women  who watch the video tape and the ones who die in seven days, this shows women are the weaker ones because they've been targeted and also women are daft enough to watch the video tape.
Also the main character which is a women is a single parent that is running round after her child, which from the males point of view is normal and women should be a typical house wife. 
It then starts to change around towards the middle and end of the film as a man is killed which shows that men are just as weak then the main character (a woman) works out how to stop the video tape from killing people which shows that this woman is powerful enough to do this.

Narrative
The story behind the trailer is anybody who watches the video tape, gets a phone call straight after saying there going to die in seven days, so then in seven days the male/female dies. Until a women who's niece died from watching the tape, decides to watch the tape herself. But instead of waiting seven days for herself to die she decides to investigate into the tape and find out how she can stop anybody else including herself dying.

Audience 
The film is aimed at 15 and above because there is clips that are
- gory
- frightening
- involve death
The target audience of the film is aimed at both men and women, but more for a younger audience because it has characters such as teenagers so that will make them more interested.

Media Language
Cinematography
- The trailer starts with a close up showing the audience the video tape, which is the main point to the film, it then moves onto a close up of the girl explaining what happens when you watch the video tape, the close up shows the facial expressions of the girls and how scared they are because they have just watched the video tape.
-There is a conversation between the mum and son about the girl telling her son she knew she was going to die, again it is close up shots to show the facial expressions, and to show the worry and confusion as to how the girl knew she was going to die. 
-There is a long shot of a stand that's full of videos but then the camera zooms into the video tape that is the one that is known to kill the person who watched it.
- There is a slow motion close up of the women putting the video tape into her bag.
- There's then a over the shoulder shot to show the women watching the video tape this is then followed by the camera zooming in on a close up of the phone ringing.
- A mid shot then shows the women answering the phone, the mid shot allows you to see the worry on the woman's face when she hears she only has seven days to live.
- The same process of the close up of the phone and the over the shoulder shots whilst the man watches the video.
- There's then close a close up of the son drawing pictures and then close up of pictures the son has drawn before, from the images this tells the audience the son knows something about the video.
- The camera flicks through different clips that have different shot types to show what is happening throughout the film but not giving too much away, just enough to make the audience want to watch the film.

Sound
- It starts with a voice over whilst the video is being shown, and its a girl explaining what happens if you watch the video, it then moves onto dialogue continuing to explain to her friend what is going to happen now she has watched the video tape
- Voice overs are used throughout the trailer to keep the audience informed what is happening and going on in the trailer.
-There is sound effects used such as the phone ringing
- There is off screen dialogue when the person on the phone tells the person who watched the tape they are going to die in seven days. Because the audience can't see the person on the other side of the phone it gets there imagination going, and they start wondering what that person looks like.
- The music used adds to whats happening on screen and makes its seem a lot more scary 

Editing
- The clip of the video being shown fades to the girl talking about the tape and the camera does shot reverse shots to show the conversation between the two friends.
-There's then a series of jump cuts where the son and mum are talking about Katie who died from watching the tape to the night where Katie watched the tape and the seven days after it, it keeps flicking back and fourth to it each of the scenes.
-There's then a jump cut to the clip of  the video stand and then another one straight after to show the woman putting it in her bag then another folowing it showing her watching the tape then the final jump cut showing the phone ringing , these jump cuts are very simple to follow and explain whats happening in a simple way .
- the trailer then uses many more jump cuts to show whats happening over a period of time, it flicks through very quickly.

Mise en scene 
- The facial expressions from the characters are always shown as quite worried or scared and if the characters show the fear then the audience will feel it for them and be more involved what is going on in the film.
-The locations used seem just day to day places at the start of the film , for example a school. Then as the film continues the locations become unusual like a mental hospital and a lighthouse, these sort of locations are a lot more interesting so keep the audience on edge as to why the characters are in that certain location